+How Unity Group improved marketing & management of 200,000+ products for Onninen
+How Unity Group improved marketing & management of 200,000+ products for Onninen
Onninen will be able to optimize and develop the website with ease. The solution provides seamless integration with other technologies.
Based on the new system, the company can create consistent experiences across all touch-points and deliver the highest level of Customer Experience.
The implementation of the Headless CMS platform has improved the security of stored data.
Onninen is a Finnish company and one of the world leaders among the suppliers of technical materials. It has been operating continuously since 1913. The organization offers integrated material services for installers, retailers, industry and public institutions in the fields of electrical engineering, plumbing, heating, ventilation and air conditioning. Its range includes more than 200,000 products.
Unity Group was entrusted with the task of replacing the technology on which the Onninen online store for retail customers was based, as well as its connection with the B2B platform.
The project started with technological consulting, defining the concept of architecture based on Headless CMS and a list of recommended technologies.
Managing content from one place allows quick updates for all digital products, as well as adding new devices and sales channels in the future.
The frontend application was built in React.js and Next.js technologies. It integrates content from CMS with data and functionalities implemented by Onninen's transactional API (e-commerce)
The new platform is based on a modern content management system - DatoCMS - which enables the creation and distribution of content across all digital channels from one central panel via API.
The solution allows for content to be published and edited across all touch-points in real time.
Resources are stored in an AI-based library, which simplifies cataloguing, storing and managing them. They can be reused at any time by the marketing team.
The platform provides ready-made components, which allows employees to efficiently create a template for each page.
The headless architecture will make the backend consistent and allow Onninen to launch new sales channels in the future without limits.
Product pages, dynamic landing pages, content marketing activities and search engine positioning can all be managed by tools within the platform.
Get to know Unity Group
Unity Group has been realizing digital commerce transformation solutions <since.1997> with over 500+ projects completed to date. They specialize in a range of a technologies, including top e-commerce platforms and headless CMS, to create solutions with impact. If you want to know more about them, take a look at www.unitygroup.com.